DIVE DEEPER INTO CO.8

CREATE PRODUCTS

Person holding pump container filled with base makeup in their shade.

Foundation

Create the perfect makeup base to match your skin tone. Customize your: Color, Coverage, & Finish.

custom makeup on dark skinned woman with orange and yellow eye liner.webp

Raspberry Glaze eye product: a color swatch above three sliders labeled coverage, finish, and shimmer.

Mustard Yellow eye product: a color swatch above three sliders labeled coverage, finish, and shimmer.

Contour product: a color swatch above three sliders labeled coverage, finish, and shimmer.

Brown cherry lip product: a color swatch above three sliders labeled coverage, finish, and shimmer.

Makeup

custom makeup blush color sharing thumbnail - pink balm on fair skin

COLLABORATE & SHARE

Smartphone interface displaying makeup look ideas with makeup model images, and past creations.

Turn Creations into Collections.

Our Platform

The ideal foundation or concealer

Step 4: Shade Range

Based on your depth, undertone, and saturation, you’ll receive seven recommended shades. The middle shade represents your closest match. You can also order a printed catalog to compare in person and input your color code into the device.

Our system features over 432 unique shades across 63 shade combinations. Below is an example for a neutral undertone with neutral saturation.

Find Your Match!

lightest

deepest

OUR SHADE FINDER

Step 1: Depth

Identify your shade depth. How light or deep does your skin tone appear? Choose from: lightest, light, light medium, medium, medium deep, deep, or deepest.

peachy

olive

Step 3: Saturation

Next, find your saturation. This reflects your skin’s color intensity — whether it leans olive, peach, or medium — indicating if your complexion is brighter or muted.

warm

cool

Step 2: Undertone

Determine your undertone. The natural hue beneath your skin that never changes. Are you cool, warm, or neutral?

See Tutorial

BLEND THE NEXT TREND